Everyone is talking about advisory. The diﬀerence today is that accounting professionals are ﬁnally listening. Read the tea leaves and you’ll see there’s a need to start delivering advisory services or you can watch your practice shrink.
To move from ideation of advisory services to implementation in your practice there are a number of myths that need to be debunked. You can keep doing work the way you have always done it and rely on a myth of your choice for comfort, or you can get ahead of the changes coming and start delivering the kinds of services your clients want.